EWG SKIN DEEP RANKING VERIFICATION

The EWG Verification process goes far beyond the safety measures of the EWG Skin Deep cosmetic database alone. Being a 100% vegan and Leaping Bunny certified cruelty-free line, it also prohibits animal by-products and animal testing. Its ingredients are sourced based upon a vetting process that eliminates hazardous materials on EWG's Skin Deep cosmetic database, those known to contain harmful contaminants or heavy metals, those associated with unsustainable farming practices, and those associated with any undesired labor practices. The Humanist Beauty brand upholds strict criteria for formula development. Having this formula officially EWG Verified reinforces Humanist Beauty's position as offering Better Skincare for Better Humans.' 'The EWG Verified seal is special, because it recognizes those of us who go above and beyond to ensure we are delivering the cleanest, safest, healthiest products to market. 'I wanted the Herban Wisdom Facial Oil formula vetted by EWG to be completely transparent about its true safety profile,' said Jennifer Norman, founder of Humanist Beauty. With a DNA centered on diversity appreciation, holistic wellness, and eco sustainability, the upstart brand embodies the key values of integrity that today's conscious consumers seek. Humanist Beauty skincare launched in August 2020 during the Covid-19 pandemic. Humanist Beauty’s debut product, Herban Wisdom Facial Oil, is now EWG Verified to meet the Environmental Working Group's (EWG) clean beauty standards.ĮWG is widely recognized as a trusted and rigorous evaluator of personal care products by awarding this prestigious mark only to products that meet robust ingredient and transparency requirements.

Ewg skin deep ranking